"Business Building Bundle"

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Books

At last! Another uniquely Australian book from Barry Urquhart, the nation's leading author, consultant, researcher and keynote speaker on Service Quality. "Service Please!" provides invaluable new insights and answers to questions about the most effective means to achieve increased sales, improved profits, enhanced client loyalty and greater staff motivation through excellent service.

Those answers lie within. Individuals must accept that it is they who are the driving force which will overcome inertia and ensure the aim of service excellence is attained and maintained. Traditional training methods and the concept of empowerment have been found wanting. There must be alternatives.

"Service Please!" shows the way. It is a true learning experience which will contribute to and foster a corporate culture based on continuous learning in which there are no rights, no wrongs, just experiences.

Barry Urquhart is author of "Serves You Right!", the largest selling book on service excellence in Australasia. His ongoing schedule of original research into many aspects of quality customer service reveals the distinctive attitudes, perceptions and actions of executives, staff members and clients throughout Australia and New Zealand.

The writing style is relaxed, easy to read and often sardonic.

"Service Please!" is a reference book whose repeated use will refine and develop one's appreciation of service excellence. It will enable people to break out of their own paradigms and parameters.

This is it. A must-read book which reveals and analyses the evolving nature of business and commerce. It cuts through the maze of theories and latest concepts.

The promise of the book is in its title, "Business Imperatives". Imperatives are the important, commanding, essential and pre-emptory factors to success.

Author Barry Urquhart provides insights on and answers to the very fundamentals for those contemplating or who are already operating a small to medium sized business. It is equally relevant to those who supply to, purchase from and service such firms.

Readers can become masters, not servants, of economic restructuring, workplace reform, re-engineering, outsourcing, the emergence of "category-killer" competitors and Local Area Marketing initiatives.

Refreshingly, many of the winning ideas will require little or no capital budget. Barry Urquhart shares the experiences and expertise in strategic planning and business development that he has accumulated since 1975. In that time he has been retained by small firms and by some of the largest corporations in the world. His writing style is relaxed, pacey, concise and easy to comprehend.

Significantly, the case studies, market research findings and anecdotes are contemporary and are centred in Australia and in New Zealand. "Business Imperatives" has been a long time in its coming. Its benefits, advantages and impact will be felt and enjoyed for a long time in the future.

It's time! You deserve to have your business and people enjoy the insights on increased profits, opportunities and how to have some fun. The 192 page hard-cover " Marketing Magic " enables readers to seize the moment.

Book Number 6 "Marketing Magic" is the sixth book by international author, conference keynote speaker and strategic planning workshop facilitator Barry Urquhart. Two of his other publications, "Serves You Right!" and "Service Please!" are the largest selling books on customer service excellence in Australasia.

Audio - It Is Better To Be Different, Than It Is To Be Better

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