Barry Urquhart
is renowned internationally for his strikingly accurate
forecast of the finish of the economic boom in 2008.
His well documented
projection from early in 2006 of a specific date made
media headlines around the world and enabled clients to
plan for the event …
10.35pm, Sunday
24 August, 2008. It was the closing moments of the Beijing
Olympics.
Barry's subsequent
warnings of the credit meltdown, increasing unemployment
levels and branch, plant, model and services closures
have enabled companies, large and small, to gain and sustain
competitive advantages.
Barry Urquhart
is Managing Director of Marketing Focus, a Perth based
market research and strategic planning practice.
Barry is author
of six books, including the two largest selling publications
on service excellence in Australasia. His latest
is “Marketing Magic – Streetsmart Marketing”.
Each year Barry
travels some 300,000 kilometres on five continents to
deliver up to 120 keynote addresses, and to facilitate
around 15 strategic planning workshops.
He is a regular
commentator of consumer issues on ABC radio, is featured
on a series of interview topics on “Today Tonight” and
contributes articles to 47 magazines throughout the world.
Barry Urquhart
is a former lecturer in Marketing and Management at the
Curtin University of Technology and has degrees in marketing,
political science and sociology.
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