Talking
Business
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Barry Urquhart is one of the
most active conference keynote speakers in the nation.
He is in constant demand for presentations throughout
the United States of America, Britain, Asia, South Africa
and New Zealand.
Each year Barry
travels some 300,000 kilometres on five continents to
deliver up to 150 conference addresses. He is a popular
and challenging facilitator of strategic planning workshops
for boards of directors and management teams.
All presentations
by Barry Urquhart are customised and extensively researched
to ensure that key issues are addressed, the needs of
the delegates are satisfied and the objectives are fulfilled.
The primary focus is on takeout
value for all attendees, on enhancing sales margins and
profits, while improving relationships, referrals and
loyalty. |
The
DNA of Profitable Retailing
A refreshing, insightful
and challenging insight in the emerging market forces and the
fundamentals of retail success.
Attendees benefit
from an appreciation of the seven dimensions of effective merchandising
and the eight building blocks to productive supply chain and
brand management.
New, original, innovative
and rewarding.
It
Is Better To Be Different Than It Is To Be Better
A creative and challenging
insight into the current market place and consumers' perceptions,
habits, motivations and preferences. It is based on the findings
of exclusive market research. The underlying concepts of dynamic
difference and change demand self induced obsolescence. Repetition
is death. This headline-capturing keynote address details bold,
daring and different case studies and ideas that are driving
high achieving companies, people and products.
Key Driving Forces
- Consumer Ignorance
- Shorter Buying Cycles
- Cash Rich, Time Poor
- Brand Marketing
Service
That Sells
Barry Urquhart is
the author of the two largest selling books on quality customer
service in Australasia: "Serves You Right!" and "Service
Please!".
His ongoing schedule
of original research into differing aspects of service excellence
provides unique insights into the needs and expectations of
internal and external customers. The true nature of relationship
marketing, customer satisfaction, loyalty programmes and empowerment
of staff is detailed in a captivating style.
Barry Urquhart has
been at the forefront of the customer service revolution for
over a decade. His case studies, anecdotes and research findings
enthuse and inspire.
Breakthrough
Merchandising
A fresh, innovative
perspective on how to enhance company and product images; how
to stimulate consumer interest; and lots of ideas which can
increase sales and counter the need to discount price. This
visual merchandising address features a multitude of photographic
slides which profile contemporary case studies. It focuses on:
- Theatre of the mind
- Optimising impulse sales
- Cash Rich, Time Poor
- Overcoming price resistance
- Six merchandising dimensions
The outcomes can
include increased stockturns and upgraded average value of unit
sales.
Business
Warfare
A high energy address
or workshop which is an ideal conference theme. "Business
Warfare" centres on competitive strategies, identifying
opportunities and analysing the implications of differing tactics.
It is original, with easy to implement strategies which have
an international record of success for client companies from
a diverse range of industries. The choice is between the only
four available strategies:
- Defence
- Attack
- Flank
- Guerrilla
Business
Imperatives - Business Success Made Simple
A dynamic session
which addresses the fundamentals of business success. The issues
of leadership, marketing strategies, development initiatives,
customer focus and quality service for internal and external
customers are integrated into a concise adaptive framework.
Winning
Over Difficult People
This presentation
is based on extensive research within Australian and New Zealand
businesses which provides unique insights on how to gain control
of situations, manage reactions, contain negativism, foster
a sense of team and positive relationships among colleagues
and the network of suppliers, associates and clients. Also detailed
are frameworks to resolve each key scenario and circumstance.
Addressing, negating
and overcoming difficult behaviour incurs costs in the measures
of sales, profits, goodwill, staff morale and stability of the
workforce. Here is a timely interactive workshop which will
impact on the bottom line.
“IDEAS UNLIMITED
- Business
Generation Accelerators”
Many corporate executives
confront the difficulty of generating effective and efficient
contact with their targeted primary, secondary and tertiary
target audiences.
Numerous barriers
and filters are encountered.
The general prevailing
consensus is encapsulated in the following phrase:
“If we can get to speak to people,
we can sell them.”
An extensive six month
market research study into the issue has identified and analysed
seven creative and innovative applications of differing channels
of communications.
In essence, the orientation
is to enhance cash flow by the better use of:
• Telephones
• Emails
• Computers
• Business
cards
• Brochures/literature
• Internet
• Recommendations
and referrals.
Each of the big ideas
has the potential to increase revenue by over $250,000 per annum
for many businesses.
Complementary topics
include:
- Understanding and addressing the 4 key business drivers
in the current marketplace.
- Integrating business development with relationship marketing
to “lock in” the client and customer.
- How to capitalise on the principles of:
"It Is Better
To Be Different
Than It Is To
Be Better”
“WHAT
IT TAKES … TO BE GREAT”
Background
This
new innovative and challenging keynote presentation addresses
the need for, and how to achieve, “greatness”. The reason
that the world does not have more “great” companies is that
it has too many “good” companies. Rapid rates of challenge
dictate that no company or person can be complacent.
Being “great” is a matter of choice. There are no silver
bullets and one need not operate in a “great” industry to achieve
the desired status.
Fundamental
to the presentation is an adaptable framework and template in
which the company philosophises and culture are respected.
Content
The content of each
presentation is customised to ensure that all participants can
relate to and benefit from the key messages, principles and
lessons.
A professional integration
of the essential concepts, case studies and implementation steps
for each business ensure an ease of comprehension.
Self confidence is
enhanced and pride in the brand/corporate name is promoted as
the initial steps on the pathway from being “good” to being
“great”.
CONTENT SPECIFICS:
- The 3 imperative questions towards higher:
- Productivity
- Sales
- Profitability
- Customer satisfaction
- The nature of effective brand marketing – What it takes
- How to achieve an elevated marketing profile
- Technology – an accelerator for, not a cause of “greatness”
MARKETING AUDIT
The three hour one-on-one
Marketing Audit developed by Marketing Focus addresses and satisfies
the needs of the many business owners and managers who seek
and need an objective, detached snap review of the current market
positioning and status of their business, products and services.
A simple, easy-to-comprehend
and informal template focuses on each of the 20 elements of
the marketing mix, to isolate, analyse, exploit and redress
the respective strengths, weaknesses and unfulfilled opportunities
of the specific businesses.
This intense interactive
session necessitates the client to document the rudiments of
the resultant action plan, and thus ensure follow up, implementation
and monitoring.
Marketing Focus provides
the experience of an external change and review agent who poses
a set of fundamental questions, the answers to which are only
known by the client.
It is a fun, energising
learning experience.
Ideally, the Marketing
Audit is conducted at a neutral venue, free from the distractions
of telephone calls and queries by staff members and customers.
A coffee lounge is ideal.
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