Profile - Barry Urquhart
Barry Urquhart is an internationally respected and in-demand conference keynote speaker, business strategist, consumer behaviour analyst, facilitator of strategic planning workshops and a top selling author.
He is renowned for his strikingly accurate forecast in 2006 of the August, 2008 onset of the Global Financial Crisis (GFC). More recently, he projected the China economic correction and the earlier significant downturn in mining industry capital expenditure, and its implications for small and mid-sized mining companies. Each was based on his dynamic strategic planning model, providing advantage, benefits and a competitive edge for client companies.
Barry Urquhart is Managing Director of Marketing Focus, a Perth based market research and strategic planning practice.
He is author of six books, including the two largest selling publications on service excellence in Australasia, both of which are now available as e-books. His latest publication is “Marketing Magic – Streetsmart Marketing”.
Each year Barry travels some 300,000 kilometres on five continents to deliver up to 100 keynote addresses, to facilitate around 15 strategic planning workshops and to lead interactive one-on-one marketing audits.
He is a regular commentator of consumer issues on ABC and commercial radio, is featured on a series of interview topics on the television program “Today Tonight” and contributes articles to 49 magazines throughout the world.
Barry Urquhart is a former lecturer in Marketing and Management at the Curtin University of Technology, and has degrees in marketing, political science and sociology.