for Barry Urquhart and Marketing Focus
is Managing Director of Marketing Focus, a Perth based
market research and strategic planning practice.
Barry is author
of six books, including the two largest selling publications
on service excellence in Australasia. His latest
is “Marketing Magic – Streetsmart Marketing”.
Barry travels some 300,000 kilometres on five continents
to deliver up to 120 keynote addresses, and to facilitate
around 15 strategic planning workshops.
He is a regular
commentator of consumer issues on ABC radio, is featured
on a series of interview topics on “Today Tonight”,
recorded a monthly segment for the airline in-flight
audio program “Strictly Business” and contributes articles
to 47 magazines throughout the world.
is a former lecturer in Marketing and Management at
the Curtin University of Technology and has degrees
in marketing, political science and sociology.
is renowned internationally for his strikingly accurate
forecast of the finish of the economic boom in 2008.
His well document
projection from early in 2006 of a specific date made
media headlines around the world and enabled clients
to plan for the event …
24 August, 2008. It was the closing moments of the Beijing
warnings of the credit meltdown, increasing unemployment
levels and branch, plant, model and services closures
have enabled companies, large and small, to gain and
sustain competitive advantages.